POS MATERIALS
Floor stands are a variety of large POS-materials (POSM) and the most popular way of promoting products at retail stores and creating additional sales locations. The example presented was made of CPD, decorated with recycled plastic and UV branding.
Table-top displays are characterized by small sizes and designed to emphasize the advantages of your brand, as well as encourage the buyer to buy impulsively. The provided example was made of aluminium using acrylic parts and LED lightning.
POS-MATERIALS ARE THE MOST TRADITIONAL AND WIDESPREAD MARKETING TOOL, WHICH MAKES THE PRODUCT STAND OUT AT THE POINT OF SALE (POS) AND CONTRIBUTES TO THE BUYER’S DECISION-MAKING OF PURCHASING IT.
